Portfolio

Hi! Welcome to my portfolio. I’m excited to share some of the professional work I’ve completed. To explore more of my projects, including work from my coursework, check out the JMU page! To view the full image, click to open in a new window.

Social Media Recruitment Campaign

Developed custom graphics and copy for Residence Life, transforming recruitment goals into engaging social content that resonated with the campus community.

Residence Life newsletter

Developed a streamlined newsletter layout for JMU Residence Life, focused on delivering timely information through engaging visuals and clear information architecture. This project involved content strategy, graphic design, and audience segmentation.

Residence Life Manual

Actively collaborated with a cross-functional team to overhaul the Residence Life manual. My role focused on synthesizing complex departmental policies into clear, accessible language, ensuring the final document served as a streamlined resource for all staff members.

Resident Adviser Recruitment Analytics

To evaluate the effectiveness of the Residence Life digital marketing strategy, I developed this comprehensive data visualization report. By tracking year-over-year application trends, I demonstrated an 8.27% increase in total completed applications and a 14.57% surge in priority applicants, validating that our targeted messaging successfully reached high-intent candidates.