Course Work
Integrated Marketing Communications
At JMU, I completed an Integrated Marketing Communications course where I partnered with Shenandoah Caverns to develop a comprehensive marketing plan for the upcoming year. This project involved creating strategic campaigns and actionable recommendations to support the organization’s growth and visibility.
Rebranding Project
Explore my rebranding project for the Fairy Godmother Project, a nonprofit pediatric cancer organization. Working with a team, we developed a refreshed visual identity, including a new logo and color palette, along with a community-focused fundraising initiative. Our event, the “Fairy Trail,” was designed to bring the community together by supporting local businesses while raising awareness and funds for the organization through interactive experiences at participating locations.
Adobe
I am certified in Adobe Illustrator, InDesign, and Photoshop, with hands-on experience using these tools to create a variety of professional design projects. My work includes developing visual content, branding materials, and marketing assets that reflect both creativity and attention to detail. Scroll here to explore my projects and gain a deeper look at my experience and design capabilities.
Social Media Marketing Plan
Working in a "Team Agency" environment, I co-authored a comprehensive marketing proposal designed to modernize Wears Woody's digital presence. This excerpt showcases our structured approach to brand growth, including competitive analysis and platform-specific posting strategies. I spearheaded the development of the Goals and Objectives and the Persona Full-Funnel Strategy, ensuring every creative asset served a measurable purpose in the customer journey.